Daniel Clarke
Founder & CTO
15 years building software. Spent 5 years at enterprise consultancies before starting Webmatx to prove bespoke didn't have to mean expensive or slow.
Who We Are
Built on the Belief That Software Should Fit You
We started Webmatx because we'd seen too many businesses bending their processes to fit software. That's backwards.
Our Story
From Frustration to Purpose
Webmatx was founded in 2018 by Daniel Clarke, a developer who spent five years watching companies pay for Salesforce licences and then use 10% of the features while maintaining three separate spreadsheets to fill in the gaps.
The thesis was simple: the cost of building bespoke software had fallen dramatically with modern tooling — but most agencies were still quoting like it was 2010. We set out to change that.
Today, Webmatx is a team of 18 engineers, designers, and strategists working across London and remotely. We've shipped over 120 projects in healthcare, finance, legal, logistics, property, and retail. What hasn't changed is the approach: listen first, scope precisely, build exactly that.
Precision Scoping
We write detailed specs before a line of code is written. No surprises at invoice time.
Genuine Partnership
We're not a factory. We care about the outcome, not just the output.
Radical Transparency
Weekly updates, shared project boards, and honest conversations when things change.
Built to Last
Clean architecture, good tests, and documentation — so you own your software outright.
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Projects Delivered
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The Team
The People Behind Your Project
Senior engineers and designers, not juniors supervised by seniors. You get the experienced team throughout.
Amira Hassan
Head of Design
UX and product design specialist. Led design at two SaaS startups before joining Webmatx. Believes that good UX is invisible — users just know what to do.
Marcus Webb
Lead Mobile Engineer
React Native and Flutter specialist with 40+ apps shipped across iOS and Android. Former Google Developer Expert. Offline-first architecture is his speciality.
Lena Kaufmann
Head of Client Success
Lena ensures every project runs to scope, budget, and timeline. She's your single point of contact and makes sure you always know exactly where your project stands.
Work With Us
Want us on your team?
Start with a free 45-minute discovery call. No hard sell — just an honest conversation about whether we're the right fit for your project.